The market is located on the "Yersin Art Road," which has always been an address for all art programs to be enacted in such fields as fashion, music, painting, sculpture, and photography. Especially, several photo exhibitions taking place at the event have created different feelings for visitors.

At the opening ceremony, graphic artist Ly Pham Cat Dai showcased her own products: flowers made of clay on the surfaces of oil-paintings.

Addressing the event, Deputy Head of the Central Highlands Steering Committee Tran Viet Hung held that the art market is a new and original model to contribute to the city's tourism development in the time to come.